Alchohol: are you in the 35% or the 61%?

Gen Z is leading a huge flip in how Americans view drinking, which will come as a surprise to Boomers and Gen X, but not to Millennials.

Led by young adults, 45% of US adults now think having one or two alcoholic drinks per day is bad for one’s health. That marks a +6 percentage point increase since 2023 and a +17 percentage point increase since 2018—and it’s the highest rea…