Calm launches an app specifically for not-so-calm moms
With extended families spread all over the US and fewer people having babies, traditional parent support systems are MIA at a time of immense chaos. Nearly half of parents report overwhelming stress.
Since at least the pandemic, communities of people with similar values and concerns have been splintered and split. Right now, during the complete chaos of our Fourth Turning1, finding ‘community’ with others sharing our experiences, values and beliefs may be the most important thing we can do for our mental survival.
Communities can be physical—think church—but they can also be digital, and Gen Z2, digital natives and our rising childbearing population, is extremely good at blending the two. They use digital and physical to find each other, and then continue to seamlessly blend the two together in both ‘real’ and digital life.
New parents in particular are under immense stress, lacking their own parents nearby to help and physically separated from other parents at a time with a record low fertility and birth rates.3 (More coming soon on that here at Women Unbroken.) Recognizing that, Calm, the leading mental health platform, has launched Not Calm Moms, “a bold new initiative reframing maternal mental health around the community, not unattainable notions of serenity.”
For Calm, it’s also about more than an app. Read more here about Not Calm Mom’s unusual multifaceted approach to the problem from ForbesWomen. “Decades of research make clear that a child's resilience is rooted in the resilience of their caregivers," says Jennifer Wallace, bestselling author of Never Enough. “And our resilience doesn't come from the kind of 'me time' marketed by the multi-billion-dollar self-care industry—it comes from the depth and strength of our relationships.”
Strauss and Howe’s Fourth Turning is where the country—and much of the world—is right now.
Generations alive today and approximate (+/-) ages in 2025:
US birthrate at an all-time low
