Social media sites can keep defaulting to young males, or they can figure out how to access the other 2/3 of the market. If they do, women—the family CMOs—will rapidly democratize healthcare.
I've been considering starting an account on Reddit but when I last looked it was predominantly young male and it definitely felt that way. I do best on social media when I can interact and engage with other members... Threads 👍 vs. IG 👎. What do you think? Should I jump in and try it? I haven't had much luck with Bluesky as that seems to be more politically focused, I like being a reader though.
Why not? Can always pause if it doesn't catch. But looking at what the consultants are focusing on (menopause is a strong category), it's certainly in your wheelhouse. I'm giving it a shot as soon as I have a minute to figure it out. Good luck!
super interesting. i appreciate the sex-aggregated breakdown of social media platforms. also, now that i know that most of social media is content made for and by 23 year old white males, i'll definitely be spending more of my time in reality from now on!
This is such a smart, grounded breakdown. Data meets deep societal insight. The market's finally waking up to what women have always known: information is power, and we’re ready to wield it.
I've been considering starting an account on Reddit but when I last looked it was predominantly young male and it definitely felt that way. I do best on social media when I can interact and engage with other members... Threads 👍 vs. IG 👎. What do you think? Should I jump in and try it? I haven't had much luck with Bluesky as that seems to be more politically focused, I like being a reader though.
Why not? Can always pause if it doesn't catch. But looking at what the consultants are focusing on (menopause is a strong category), it's certainly in your wheelhouse. I'm giving it a shot as soon as I have a minute to figure it out. Good luck!
super interesting. i appreciate the sex-aggregated breakdown of social media platforms. also, now that i know that most of social media is content made for and by 23 year old white males, i'll definitely be spending more of my time in reality from now on!
This is such a smart, grounded breakdown. Data meets deep societal insight. The market's finally waking up to what women have always known: information is power, and we’re ready to wield it.